The March of the Mustache

March May Be Over, But the Mustache Will Live On Forever

2007-03-31T21:53:00.000-07:00

For real, Aaron and I decided that we weren't going to keep the mustaches... on our faces anymore. Yeah, so we framed them. Why not? We're gonna put then up in the coffee shop. We figure that's the best place for them and we won't have to battle over custody. Thanks to everybody that participated in the March of the Mustache. I wish I'd gotten a picture of Eddie, his really was the best, but he's the most gorgeous anyway.

Mustaches say one thing... uninhibited.

2007-03-12T17:45:00.000-07:00

Well actually they say a series of one single words... Uninhibited just happens to be the first... After that I guess you could say invincible. You can take that several ways. First, the mustache as a conventional facial fixture, will never be gone. It's been around since the Roman Caesars. Secondly, when you've got a mustache you just feel invincible, nobody gonna mess with you. They can't take it... I don't blame them. Which leads me to my next "one thing" and that's intimidating. Look at this pic.. YEOW! Not too long! I don't want to get too scared... whew.

What we're looking for here is 100% participation

2007-03-03T17:45:00.000-08:00

Yeah!!!! Are you kidding me?

Pictured here is one of our regulars taking it to the limit with a sweet mutt-stache! Oh girl.... In my opinion he looks like one of those pictures of old school baseball players... you know the kind that only came in tobacco pouches... sweet action...

Bring on the March!!!

2007-03-03T17:40:00.000-08:00

Just Good... As you can see The March of the Mustache is in full swing at Sunergos. We love it. In a couple days we'll get a pic up here with one of our owners showing his support for the mustache.

I hope others are encouraged to Rock the Stache because of this. It's so funny. We took a bunch of shots with Kane's computer, but I chose this one to show first because I feel like it'd be a sweet cover for a new indie-rock album ... you know if we ever cut one...

Gearing Up!

2007-02-25T19:57:00.000-08:00

I can hardly contain myself. March is on the horizon and I'm so excited. How can you possibly control your emotions knowing that your face is going to be dedicated to the mustache for a month? It's tough, but I'm trying.

Just to continue to inspire, attached is a picture of some of my friends in Thailand, taking the mustache international... What am I saying? It's already international... it's the mustache for crying out loud. Nothing communicates better cross-culturally than a sweet stache.... It's true

Something to Look Forward To

2007-01-25T16:25:00.000-08:00

Okay, so for those of you in Louisville. Boy have we got something awesome for you. As we've said before, the March of the Mustache is the brainchild of the employees of Sunergos Coffee (www.sunergoscoffee.com). I say "brainchild" but it turns out there really is nothing new under the sun and people have dedicated months to mustaches before, but oh well, this is gonna be the best. Anywho, all of the employees (not exactly "all" ... we're still working on Eric) are gonna be sporting super creative mustaches and we are encouraging all of our customers to participate. We're daily going to be taking pictures of them and posting them on this site and hopefully at the end of the month we'll put the best ones up in the shop somewhere. So to whet your appetites a little, here's a picture of our very own, Brooks Ritter, from the summer. Oh yeah, bring that stache back!

preliminary thoughts

2007-01-24T10:17:00.000-08:00

When Zach first called me with the idea of organizing the “March of the Mustache” campaign I was 20,000 ft in the air and on my way to deliver a series of lectures on proper mustache maintenance to a group of professors at Berkeley. Initially I laughed, not out of distaste toward the idea, but because of Zach’s attempt to get a nearly impossible project off the ground. You see, this sort of campaign has been attempted a couple of times in world history.
In 1941 on January 21 when anti-Jewish riots broke out in Romania, a group of Roman Legionnaires sported Hitler-like mustaches while they hunted for Jews, participated in violent pogroms, and desecrated homes and stores. This movement grew to about 400 members and the aim of the group was to get the whole town to grow mustaches reminiscent of the Leader of the Nazi Party. But the community couldn’t get behind it because of its violent nature, so it failed.
Then again in circa 1920’s in a small village off the eastern coast of Columbia a generation of an indigenous people group discovered that they were the first to grow facial hair. But their mustaches came in the thickest. Because they had no razors or sharp stones to shave their faces, all of the teenagers had sweet staches. The only problem with this is that the group had no communication with anyone outside of the island and the movement ended when later on down the line the rest of the facial hair came in on these guys.
So what am I trying to say? The two most important dynamics in a movement of this proportion is that the community gets behind it and that communication be of apple-pie order. If the community is not involved and cannot get behind the ideology of the movement then it will surely fail. And if the message is not spread by word of mouth or if there is a lack of communication between mustacheteers and infidels, then straightway, the movement will decline.

Nothing Says Business Like a Good, Clean Mustache...

2007-01-17T19:42:00.000-08:00

How could you not take this man seriously?
I mean he is 'straight bidness'...

If anybody has any mustache picture that needs to be displayed send them in. I mean if you had the Mona Lisa at your house, you wouldn't keep her in the closet would you? No, No, No... people need this.

Nathan, thanks for the pics... sweet stache...

Let's not go crazy... well maybe

2007-01-17T11:17:00.000-08:00

These guys are amazing!! I can only imagine having something like this on my face. Wow! At the end of the month we're thinking that we might have to have some kind of competition. I'm not making any promises, but we'll definitely crown a winner. We're not sure if we're going to have different categories or not, but there will definitely be a champion. We'll see.

Getting Creative

2007-01-16T20:14:00.000-08:00

Here's a perfect example of adding a little creativity to your facial hair. It's more than a mustache it's a combination mustache. Notice how you can get creative with your sideburns and your chin hair... Just beautiful.

Just an idea

2007-01-16T16:55:00.001-08:00

There is so much freedom when it comes to the mustache. Something simple suffices... but it's more fun to get really creative.

I'm serious... this really has a chance to take off...

The First Annual March of the Mustache

2007-01-16T09:36:00.000-08:00

Okay, so you may have heard of "No-Shave November" or "Febru-hairy", but you've never even come close to basking in the wonder of "The March of the Mustache". The employees of Louisville's Sunergos Coffee have decided to announce and encourage the participation of all that are willing to take the month of March to exercise all of their creative faculties and grow the most amazing mustaches ever. Many in the past have successfully rocked the mustache and now it's time to bring it out of the self-storage unit and flaunt it with all the excitement you can possibly muster. We hope that all will participate and enjoy this as a month to break out of the norms and use our physical appearance to bring joy into the lives of others.

Women, we understand that this is not an experiment that you will want to actively participate in, and actually, that's appreciated. But what would be appreciated even more is verbal encouragement. Support the men in your lives to grow the most beautiful mustaches this world has ever seen.

I can't express how excited this thought makes me.

Blessing to all.